Innovation UX by Ethan McGee

4 years of design specialization in new product development and innovation for some of the world's largest companies.

Ideation

My approach to ideation turns the process into a dynamic and enjoyable journey, engaging the whole team in creative exercises that spark innovation and ensure everyone's ideas are valued and explored.

User Research

My user research skill shines through in my use of unconventional methods and a deep appreciation for stories, allowing me to uncover rich, narrative-driven insights that traditional approaches might miss, connecting on a more personal level with user needs and experiences.

Rapid Hi-Fi Prototyping

With the bones of an artist and the adaptability of a seasoned UX designer, my skill in rapid hi-fi prototyping blends aesthetic precision with the flexibility to swiftly iterate designs, ensuring they meet the evolving needs and visions of stakeholders.

Design Team Management

My design team management is anchored in a servant leadership philosophy, where my genuine desire to nurture and elevate others transforms our collective approach to design challenges, fostering a culture of growth, support, and shared success.

Multi-Platform Maestro

From the tangible touch of product design to the virtual vistas of digital platforms, my design journey transcends boundaries, Crafting experiences that resonate both in hand and on screen.

Speed Meets Precision

They say speed kills, but in my hands, it designs. I churn out full fidelity prototypes complete with motion design and pathing in the span of hours- not days.

Corporate Collaborator

My portfolio boasts collaborations with giants like Walmart, McDonald's, and other Fortune 500 stalwarts. This experience isn't just a line on a resume; it's a testament to my ability to navigate and innovate within the echelons of corporate giants.

Your One-Stop UX Shop

Research? Check. Ideation? Naturally. Design, iteration, implementation? The full spectrum of UX is my playground. I don't just design experiences; I live the entire lifecycle, making the complex beautifully simple.

A Design Process Where Everyone Has a Seat at the Drawing Board.

My design process embodies inclusivity, ensuring every user, engineer, product manager, and stakeholder has a voice from the outset. It begins with a comprehensive understanding phase, where user needs, goals, and contexts are explored through empathetic research and analysis.

This leads into the ideation phase, where my unique APB (Activity, People, Barriers) Analysis method comes into play, guiding the team to consider the activity in focus, the people who engage in it, and the barriers they face. This method fosters creative solutions that ensures designs are grounded in real user needs and scenarios.

The process culminates in a collaborative iteration and refinement stage, where concepts are prototyped, tested, and refined based on feedback. The process is reflective of my design philosophy; that there is a designer in all of us, and part of my job is to help bring it out.

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7

Awards and Recognitions

3

Patents

18

Designs Implemented

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“Working with Ethan has been a breath of fresh air. His humor lightens up the room, making joint exercises not just productive, but truly enjoyable. His design process and deep compassion for user needs brought a unique blend of expertise and empathy to our projects at McDonald's.”

Sarah Smilie
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McDonald's Inc. | Accessibility Manager

“Ethan joined us at Dillard's with a keen eye for design and an eagerness to learn that truly set him apart. Watching him quickly grow into an exceptional designer was a highlight of our time together. His ability to absorb new concepts and apply them creativity was remarkable.”

Jennifer Esposito
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Dillard's Inc. | Design Manager, Ecommerce